Your mattress is an important piece of furniture. If you don’t get proper sleep, it can affect your mood, productivity, and so much more.
While there are clearly benefits to investing in good rest, it shouldn’t cost more than what many people pay per month in rent. This is the beauty of Zinus, a South Korean furniture brand started by founder Youn Jae Lee in the East Asian country’s capital city of Seoul.
In 2004, the company’s first line of bedding products was launched and since then, Lee’s team has continued to innovate and provide well-designed home goods at a fraction of many of their competitors’ price range. For instance, Zinus’ best-selling olive oil-based memory foam mattress — a favorite of The Real Housewives of New York star Sonja Morgan — starts at just $587 for a full size and goes up to only $814 for a luxe king bed.
Beyond bedroom essentials, the brand also boasts an affordable collection of sofas, love seats, tables, and bookshelves, but it seems this is only the beginning. Despite obvious setbacks this year due to the coronavirus pandemic, the company’s future looks bright. Recently, Forbes caught up with Zinus President Keith Reynolds and he let us in on how the company as a whole is coping along with plans for expansion down the line. In 2020, Zinus actually started production throughout several countries in Europe and the team shows no signs of slowing down. Read about it all in Reynolds’ insightful interview below.
Isis Briones: What’s the meaning behind the name Zinus?
Keith Reynolds: “This is always a fun one to answer. Legend is that Zinus’ founder Youn Jae Lee wanted to design products that deliver the ‘ZZZ’s in us,’ thus the name Zinus was born.”
IB: Can you let us in on how the brand is able to provide customers with such affordable, quality products?
KR: “We’re always on the lookout for the top innovations on the market and work hard to deliver them at the best value possible, so we can provide our customers with quality items without charging exorbitant prices. Our new Spring and Hybrid Mattress collection is the perfect example of this. The mattresses include premium innovations like an adaptive fabric cover that helps evaporate excess moisture as you sleep to prevent overheating. Our signature natural green tea-infused memory foam also neutralizes odor. Best of all, the new mattresses are all priced with queen sizes available for under $400. With over 16 years of experience making mattresses and furniture, we’re excited to continue creating harmony in customers’ homes and outfitting them with all the essentials for a well-designed, comfortable bedroom.”
IB: Would Zinus ever consider expanding into other home goods sections?
KR: “We consistently keep our eye out for opportunities to combine our innovative product expertise and e-commerce credibility to bring high-value items directly to customers. Our ultimate goal is to continue to grow the brand globally and expand into other areas of the home. We’re incredibly excited about our upcoming products and our constant improvements to our customer experience model.”
IB: Can you elaborate on how things have changed during the pandemic?
KR: “Like every organization in the world, the global pandemic required that we adjust how we do things. From changes in our warehouses to new safety protocols for our employees, we’re taking all necessary precautions and following regulations to ensure both our employees and customers’ safety.
We’re ensuring that our warehouses are in strict compliance with all government mandates related to health and safety. Second, I’m so proud of our team’s individual contributions through this challenging time. They’ve adapted to our new safety measures quickly and have worked swiftly to ensure operations run smoothly and as best as they can. Our team members are not just Zinus employees, they’re part of families, communities, and networks, and their well being is always at the top of our minds.”
IB: Finally, it’s amazing how the brand has reached other countries from its beginnings in Seoul, are there other regions Zinus hopes to break into?
KR: “Thank you, we’re truly proud of the global footprint Zinus has made and as I mentioned, we envision a bright future for our brand on the global front. Just last year, we began operating in Japan, Australia, and the UK, and most recently in 2020 Zinus began operating in Spain, Italy, and France so consumers in those countries can now get our products delivered to their homes, too. As for other regions, we’d like nothing more than to bring our high quality, affordable products to homes worldwide.”